About us

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired products in categories such as Football, Running and Training, Golf, and Motorsports.

ISM, a family run company established in 1930 in Lippstadt, Germany, and active in the field of Personal Protective Equipment since 1980, is one of the market leaders in performance safety footwear, workwear and functional clothing in Europe. 

ISM designs, develops and distributes its products under the brands of ALBATROS, FOOTGUARD and PUMA SAFETY in more than 35 countries on 5 continents.

PUMA license partner since 2002, ISM has put its full experience and great proximity to the market into the dedicated development of state of the art sport inspired performance safety footwear from one of the leading sports brands in the world – pushing PUMA SAFETY forward to being one of the most progressive and recognized brands in safety footwear.

At ISM, we are commercially minded in everything we do, focussed on our customers and consumers, their needs and benefits, in order to ensure joint economic success. 

Our team consists of over 80 motivated employees in our headquarter in Lippstadt, Germany, and we are represented by a subsidiary in Atlanta, Tucker, USA. 

Operating on a global basis, ISM is committed to observing the law, complying with social and ethical standards, and to acting in a sustainable manner along the entire value chain. This is part of our corporate culture which is based on the values of trust, transparency, reliability and fairness in our dealings with customers, shareholders, suppliers, business associates, employees and the public. 

PUMA’s mission statement to be the fastest sports brand in the world not only reflects PUMA’s brand positioning of being FOREVER FASTER, it also serves as the guiding principle for all our actions and decisions: Our objective is to be fast in reacting to new trends, fast in bringing new innovations to the market, fast in decision-making and fast in solving problems for our partners.