ISM Privacy Policy

The ISM Heinrich Krämer GmbH & Co. KG (hereinafter also referred to as "ISM", "we" or "us") is responsible for the processing of your personal data that we receive or gather from you in connection with the use of our service on or via our European websites, or in connection with the use of other ISM applications (e.g. on mobile devices), according to the German Federal Data Protection Act (BDSG).

Contact data

ISM Heinrich Krämer GmbH & Co. KG
Koggenweg1 1
59755 Lippstadt


1. Collecting Personal Data

We use our technology to gather the following information:

Information that is collected automatically: As soon as you visit our websites, we collect and store certain information automatically. This information includes Internet protocol addresses (IP), the type and version of browser you are using, your operating system and platform, including the uniform resource locator (URL). We store this data in a completely anonymous way.

Information that you provide us with: Personal data you share with us in the course of submitting an order remain completely confidential. This includes, for example, your contact data, and your birth date and telephone number, including your payment information.

Information from other sources: In order to deliver your future orders securely and safely, we obtain information on payment behaviour, such as from mail-order companies, credit bureaus or updates regarding ordering and delivery addresses of parcel delivery and transport companies.

2. Using Your Data for Advertising Purposes

We use your information for promotional purposes (direct marketing, newsletters, etc.) only as permitted by law and only if you have given your express permission for this purpose in advance. Of course, this permission can be revoked at any time (see point 6).

Newsletter and product offers by e-mail

If you register for the PUMA Safety newsletter, you will receive regular product recommendations/updates from us that we will send to your specified email address). We use your information in this regard for promotional purposes, and to provide you with information about our range of products. These offers might be based on your past orders. The data that is required to send the newsletters is forwarded to the companies ISM has commissioned for handling shipping and is therefore stored on servers in the United States and Great Britain. These partners in turn provide ISM with information related to emails that have been sent to you and confirmation that they have been read, information regarding your computer and Internet access, operating system and platform, date and time of the visit to the site and the products you have viewed. To send the newsletter, we use the so-called double opt-in process, i.e., we will not send you the newsletter unless you confirm our notification e-mail by clicking on a link to let us know that you want to activate the newsletter service.

If you wish to stop receiving the newsletter from us, you can unsubscribe at any time by clicking on the unsubscribe link included in each newsletter, or by sending us an e-mail to

3. Passing Your Personal Data on to Third Parties

We will not pass on your personal data to anyone not included in this data privacy statement. The only exception to this would be to serve legal obligations.

4. Cookies

At various points on our website, we use "cookies." Cookies are small text files that the web browser stores on your hard drive. We use cookies in order to track visitor preferences, which enables us to tailor our website and improve our offer for you.

In general, no personal data is stored in the cookies that uses. That way, none of the cookies can be attributed to you or anyone else. An identification number is assigned to a cookie when it is activated. Cookie technology only supplies us with anonymous information, for example, data regarding which pages a customer visited in our online store, which products were viewed, etc. Personal details can be saved in cookies if you give your consent. For example, in order to facilitate secure online access so that you do not have to retype your user ID and password each time you visit the site, your user ID and password can be saved in cookies to make logging in to our website easier and faster.

Cookies make navigating and visiting web sites much more user friendly. They enable our systems, for example, to recognize your browser, save your basket between visits, or to offer you suitable products on other websites (e.g. product provided by partners whose websites contain ISM content).

You can prevent cookies from being stored on your hard drive by setting up the necessary settings in your browser. For details on how to do this, please refer to the manual or the browser manufacturer's help function. There you will learn:

    – how your browser can notify you when you receive a new cookie;
    – how to prevent your browser from accepting new cookies, or
    – how to disable cookies to keep them from being obtained and stored in general.

And of course, you can delete cookies already stored on your computer at any time.

You can turn off or delete similar functions, such as flash cookies, which browser add-ons use, by changing the browser add-on settings or via the website of the browser add-on manufacturer (e.g. the Adobe Flash Player site).

Of course, you can also view our website without cookies. However, this can lead to function restrictions on our site (for example, regarding using the shopping cart).

5. Protecting Your Data

We secure our website and other systems against loss, destruction, unauthorized access, modification or distribution of your data by unauthorized persons by implementing the appropriate technical and organizational measures. Furthermore, your personal data is transmitted to us in encrypted format. This applies to your order and when you log in as a customer. We use the SSL (Secure Socket Layer) coding system.

6. Right to Information and Right to Object

There is a right to information about your personal data that we store and the right to rectification, blocking and deleting your stored personal data.

You have the right to object to the use or processing of your data at any time. You have the right to revoke any consent you have previously granted us regarding the use of your personal data.

7. Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under


If you wish to avail yourself of your right to information and/or the right to object to the use of your personal data, or any other questions about privacy, please send us an e-mail at:

or contact us by regular overland post:

ISM Heinrich Krämer GmbH & Co. KG
Koggenweg1 1
59755 Lippstadt

This Privacy Policy and our Terms of Service are revised and updated regularly. Updates to this Privacy Policy are released on our website. Amendments apply as soon as they are published on our website. We therefore recommend that you check this page regularly to see whether there are any updates you need to be aware of.